GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

Medewerkers

Uitgever Walter Wymer

Productdetails

DUIN B1U2D656P8U

GTIN 9783319366234

Verschijningsdatum 23.08.2016

Taal Engels

Pagina-aantallen 389

Product type Paperback

Maat 235 x 155 x 155  mm

Gewicht van product 6029 g

Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Walter Wymer

€ 128,37

Verkoper Dodax EU

Bezorgdatum: tussen dinsdag, 21. juli en donderdag, 23. juli

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