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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Multimethodology, or mixed methods research, is an approach to professional research that combines the collection and analysis of quantitative and qualitative data. The term 'multimethodology' appears to be more widely used in operations research than in other branches of social science. A research strategy is a procedure for achieving a particular intermediary research objective such as sampling, data collection, or data analysis. We may therefore speak of sampling strategies or data analysis strategies. The use of multiple strategies to enhance construct validity (a form of methodological triangulation) is now routinely advocated by most methodologists. In short, mixing or integrating research strategies (qualitative and/or quantitative) in any and all research undertaking is now considered a common feature of all good research.
Uitgever Lambert M. Surhone
Uitgever Miriam T. Timpledon
Uitgever Susan F. Marseken
Product type Paperback