GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

This study tried to gain an understanding of the relative importance attributes involved in choosing green electricity by potential consumers in Germany. To determine customers' preferred electricity product I conducted an online survey with choice experiments implying 7560 choice decisions by 94 respondents in Cottbus and Brandenburg an der Havel (Germany). Using Multinomial Logit (MNL) estimation I determined customer preferences and the importance of individual product attributes in product choice. This technique makes it possible to calculate part worth utilities for product attributes. Through the use of Conjoint Analysis, it was shown that The most important of the attributes measured was "Tariff", it had the most influence on choice decisions, followed by "Percentage of renewable energy", "Basic price" ,"Source of renewable energy" and "Supplier". Based on the findings in this study, green electricity providers have the opportunity to get a further understanding of the key factors in choosing an electricity product.

Medewerkers

Auteur Morwan Hassan

Productdetails

DUIN 37BBSRMNCNK

GTIN 9783639728699

Taal Engels

Pagina-aantallen 96

Product type Paperback

Maat 220 x 150  mm

Consumer Behaviour towards Renewable Energies in Germany

A Market Research study

Morwan Hassan

€ 49,88

Verkoper Dodax EU

Bezorgdatum: tussen dinsdag, 3. november en donderdag, 5. november

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