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Value (Marketing)

door Lambert M. Surhone - Verkocht door Dodax EU
Staat: Nieuw
€ 32,65
Incl. BTW - Gratis verzenden
Lambert M. Surhone Value (Marketing)
Lambert M. Surhone - Value (Marketing)

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Levering: tussen 2021-03-15 en 2021-03-17
Verkoop en verzending: Dodax EU

Beschrijving

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The value of a product is the mental estimation a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer''s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation : Value = Benefits / Cost. There are parallel''s between cultural expectations and consumer expectations. Thus pizza in Japan might be topped with tuna rather than pepperoni, as pizza might be in the US; the value in the marketplace varies from place to place as well as from market to market.

Medewerkers

Uitgever Lambert M. Surhone

Uitgever Mariam T. Tennoe

Uitgever Susan F. Henssonow

Productdetails

DUIN FKDO1J5J2JR

GTIN 9786131366253

Pagina-aantallen 120

Product type Paperback

Maat 220  mm

€ 32,65
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