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Market Entry Strategies for Emerging Economies

Dissertationsschrift
door Alena Kretzberg - Verkocht door Dodax EU
Staat: Nieuw
€ 81,49
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Alena Kretzberg Market Entry Strategies for Emerging Economies
Alena Kretzberg - Market Entry Strategies for Emerging Economies

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Verkoop en verzending: Dodax EU

Beschrijving

Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.

Medewerkers

Auteur Alena Kretzberg

Productdetails

DUIN FN18NM9NI72

GTIN 9783631565858

Verschijningsdatum 14.12.2007

Pagina-aantallen 332

Product type Paperback

Maat 210 x 148 x 148  mm

Gewicht van product 450 g

€ 81,49
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