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Benefits and challenges of CSR in the beverage industry in Kumasi

door Isaac Bonituo Paruzie - Verkocht door Dodax EU
Staat: Nieuw
€ 49,88
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Isaac Bonituo Paruzie Benefits and challenges of CSR in the beverage industry in Kumasi
Isaac Bonituo Paruzie - Benefits and challenges of CSR in the beverage industry in Kumasi

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Levering: tussen 2020-12-04 en 2020-12-08
Verkoop en verzending: Dodax EU

Beschrijving

There had been the rising interest and incorporation of Corporation Social Responsibility (CSR) into the core business of organizations as a result of the relevance of the concept in accruing tremendous benefits to organizations, societies and all stakeholders concern. This had drawn the attention of managers and researchers to the concept of Corporate Social Responsibility (CSR). Nevertheless, studies revealed that the practice of the concept in organizations comes with its own challenges. Thus, this study aimed at assessing the benefits and challenges associated with the practice of Corporate Social Responsibility (CSR) in the beverage industry within the Kumasi Metropolis. The research reviewed literature on the concepts of Corporate Social Responsibility. The research adopted a case study approach where 137 employees from two major beverage companies and 43 people in the Kumasi Metropolis were selected for the study. A mixed methodology was used for the data collection and analysis. The key findings of the study revealed that the beverage industry used Corporate Social Responsibility as a marketing tool to promote their products.

Medewerkers

Auteur Isaac Bonituo Paruzie

Productdetails

DUIN 16JLOU1CVDV

GTIN 9783330319677

Taal Engels

Pagina-aantallen 124

Product type Paperback

Maat 220 x 150  mm

€ 49,88
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