GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set of meanings, values and beliefs of a collective nature and endowed with a certain durability which characterize a group of individuals on national ethnic or other bases, and guide their behavior" Faure and Rubin, 1993. This book is an essential resource for academics and students of international management and International business. It also has significant value for practitioners and entrepreneurs who decide to internationalize their businesses abroad. This book is edited by Hakima Lakhdari (HEC Montréal) and Ekaterina Turkina (HEC Montréal).

Medewerkers

Auteur Hakima Lakhdari

Auteur Ekaterina Turkina

Productdetails

DUIN 3EEG0BTKQ6I

GTIN 9786200788917

Verschijningsdatum 08.04.2020

Taal Engels

Pagina-aantallen 120

Product type Paperback

Maat 220 x 150  mm

Case studies in International Management

International management

Hakima Lakhdari

€ 54,89

Verkoper Dodax EU

Bezorgdatum: tussen donderdag, 5. november en maandag, 9. november

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