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Bernard Shaw and Modern Advertising

Prophet Motives
door Christopher Wixson - Verkocht door Dodax EU
Staat: Nieuw
€ 70,00
Incl. BTW - Gratis verzenden
Christopher Wixson Bernard Shaw and Modern Advertising
Christopher Wixson - Bernard Shaw and Modern Advertising

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Levering: tussen 2020-12-08 en 2020-12-10
Verkoop en verzending: Dodax EU

Beschrijving

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Medewerkers

Auteur Christopher Wixson

Productdetails

DUIN 3ET3J8M2HTB

GTIN 9783319786278

Verschijningsdatum 26.06.2018

Taal Engels

Pagina-aantallen 181

Product type Boek

Maat 210 x 151 x 148  mm

Gewicht van product 383 g

€ 70,00
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