GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

For fast food brand managers, focusing on brand image and awareness are usually seen as central to the success of marketing campaigns. However, the creation of fast food brand equity required beyond brand image and brand awareness. In this research study, consumer-based brand equity has been simplified into 4 steps, and each of the preceding steps served as a prerequisite for the next successful marketing effort. Therefore, practitioners have to take into consideration that there is no shortcut ; each of the steps have to be created and brand building process have be monitored consistently. Step 1: Establishing brand awareness, relatively relevant to a specific product class. Step 2: Creating constructive brand cognition. Step 3: Eliciting encouraging brand affect. Step 4: Forming longevity brand conation.

Medewerkers

Auteur Teck Ming Tan

Auteur Ismail Hishamuddin

Auteur Rasiah Devinaga

Productdetails

DUIN 3AGU5935BH6

GTIN 9783848406647

Taal Engels

Pagina-aantallen 268

Product type Paperback

Maat 220  mm

Malaysian Fast Food Brand Equity

Empirical Research

Teck Ming Tan

€ 75,21

Verkoper Dodax EU

Bezorgdatum: tussen woensdag, 28. oktober en vrijdag, 30. oktober

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