GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Medewerkers

Auteur Stefan Worm

Productdetails

DUIN VV4B9EKKS4I

GTIN 9783834919199

Verschijningsdatum 16.12.2011

Taal Engels

Pagina-aantallen 224

Originele Taal Duits

Product type Paperback

Maat 210 x 148 x 148  mm

Gewicht van product 323 g

Branded Component Strategies

Ingredient Branding in B2B Markets

Stefan Worm

€ 68,48

Verkoper Dodax EU

Bezorgdatum: tussen donderdag, 28. november en maandag, 2. december

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