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Analysis of Sugar-Free Claimed Beverages and Its Potential Customers

door Joanne Sunarisa - Verkocht door Dodax EU
Staat: Nieuw
€ 39,89
Incl. BTW - Gratis verzenden
Joanne Sunarisa Analysis of Sugar-Free Claimed Beverages and Its Potential Customers
Joanne Sunarisa - Analysis of Sugar-Free Claimed Beverages and Its Potential Customers

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Levering: tussen 2020-12-02 en 2020-12-04
Verkoop en verzending: Dodax EU

Beschrijving

The study was executed in order to understand sugar-free beverages market and understand the effect of sugar-free label on beverages' packaging toward purchase intention. The research was conducted in the form of online questionnaire and experiment to 149 respondents domiciled in Bandung, Indonesia. The survey consisted of 55 questions in the form of open-ended and closedended questions. The questionnaire data is then analyzed using descriptive and cluster analysis. The result shows that there are 4 clusters which have distinctive demographic, psychographic, and behavioral characteristics toward sugar-free beverages market. However, only 3 out of 4 clusters show favorable features which suggest them as the sugar-free beverages potential customer groups. Meanwhile, the experiment is analyzed using paired t-test and indicates that sugar-free labels on beverages packaging increase people's willingness to buy. This study is expected to help sugar-free beverages industry to have an idea of each customer groups unique features so that they are able to target the right customers and apply appropriate marketing strategy according to the potential customer's characteristics.

Medewerkers

Auteur Joanne Sunarisa

Productdetails

DUIN 1G8EJKNLCUF

GTIN 9783659860003

Verschijningsdatum 23.09.2019

Taal Engels

Pagina-aantallen 84

Product type Paperback

Maat 220 x 150  mm

€ 39,89
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