GRATIS VERZENDING - GEEN MINIMALE AFNAME - VEILIG BETALEN - RUIME KEUZE - SCHERPE PRIJZEN

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Beschrijving

Brand success can be managed

What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics®-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:

- New research on the evolution of brand relevance - both in B2C and B2B.
- Two modular additions to the proven brand purchase funnel framework.
- All-new chapters on brand delivery, MROI, and digital brand management.
- Dozens of new case studies - from insights generation to brand promise definition.
- Six new in-depth interviews with distinguished international brand managers.

Medewerkers

Auteur Jesko Perrey

Auteur Tjark Freundt

Auteur Dennis Spillecke

Productdetails

DUIN IS0NLLRSL1N

GTIN 9783527507818

Verschijningsdatum 21.01.2015

Taal Engels

Pagina-aantallen 330

Product type Boek

Maat 240 x 25 x 170  mm

Gewicht van product 920 g

Power Brands

Measuring, Making, and Managing Brand Success

Jesko Perrey

€ 40,96

Verkoper Dodax EU

Bezorgdatum: tussen dinsdag, 14. juli en donderdag, 16. juli

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