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Ads, Fads, and Consumer Culture

door Berger, Arthur Asa
Staat: Nieuw
€ 40,52
Incl. BTW - Gratis verzenden
Berger, Arthur Asa Ads, Fads, and Consumer Culture
Berger, Arthur Asa - Ads, Fads, and Consumer Culture

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Levering: tussen 2021-05-18 en 2021-05-20
Verkoop en verzending: Dodax EU

Omschrijving


The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.

Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives.

Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Bijdragers

Schrijver:
Berger, Arthur Asa

Productdetails

Opmerking illustraties:
50 Tables, unspecified/67 Halftones, black and white/21 Illustrations, black and white
Mediatype:
Taschenbuch
Uitgever van videogames:
Rowman & Littlefield Publ
Taal:
Englisch
Aantal pagina’s:
288

Basisgegevens

Product Type:
Paperback book
Afmetingen pakket:
0.253 x 0.178 x 0.017 m; 0.567 kg
GTIN:
09781538137819
DUIN:
PBQDLQ9M139
€ 40,52
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