Mass Media and HIV/AIDS Awareness
door Khattri, Neeraj
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Levering: tussen donderdag 2 juni 2022 en maandag 6 juni 2022
India is now the AIDS capital of the world. It is not only just a health but also socio-economic, political and cultural issue. The purpose of this book is to understand the media habit of the slum dwellers with the socio-economic status. This book finds the general awareness about the HIV/AIDS among the people living in the slums. Mass media is a tool which throws the impact on almost every part of the life. It not only crafts the mindset of the people regarding the social consciences but also creates awareness regarding issues related to them. HIVAIDS issue is one of them. The purpose of this book is to synthesize the impact of mass media on HIVAIDS awareness. The remedy of this disease is not in medicine. It requires the social transformation with proper communication strategies. The book recommends the media literacy as well as health literacy among doctors as well as their patients. The writer analyze the information dissemination strategies including print, radio, TV, internet, film and mobile and develop a platform for debate and discussion.
A senior academician and researcher in the field of Journalism & Mass Media. He completed his PhD from Department of Journalism and Mass Communication, Himachal Pradesh University Shimla. He published 4 books on Mass Media. Dr. Khattri has been awarded with Mass Communication Teaching Excellence Award by PRSI Jaipur. He is a member of IAMCR & ACMS.
LAP Lambert Academic Publishing
0.22 x 0.151 x 0.014 m; 0.305 kg